Don't "Start with Why"

For years, we've all been told to start with "why" when it comes to brand strategy, and while that advice isn't bad, I believe it's fundamentally incomplete. It's like starting a movie in the second act—there's so much more to consider. 

In this video, I want to dive deeper into what we often overlook in brand strategy. I encourage you to think critically about your approach and how we can enhance our understanding beyond just the "why." Let's explore this together and elevate our brand strategies.

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