You don't need another video. You need a solution.
As a leader, you are under constant pressure to deliver predictable, capital-efficient growth. You invest in video to tell your story, but a subtle error in your approach can render that investment ineffective, costing you time, capital, and market share.
This isn't a lecture; it's a strategic briefing. In this session, we diagnose the single most common mistake brands make with their visual content: hiring tactical vendors for strategic imperatives. You will learn a new framework for thinking about video not as a marketing expense, but as a capital asset engineered to solve your most critical business challenges.