This entry is part of the Mohgix Doctrinal Deconstruction. Read the original manifesto here.
Why was the Mohgix Twitter account dormant? It was an act of curation. We reject noise to protect the signal.
For a long time, our social media presence was dormant. A traditional marketer would call this a failure. We call it the Curator's Principle.
The Curator's Principle mandates a disciplined focus on creating a small number of high-impact signals rather than a large volume of low-impact noise.
Social platforms are the global capitals of noise. They are high-velocity, low-conviction environments. To post in that environment without a fully architected high-impact signal is a strategic error.
Our silence was not an oversight. It was a deliberate act of curation. We refused to participate in the Game of Scale. We refused to post noise while our Doctrinal Hub was still being architected.
Now that our Fortress of Intellect is operational, the function of these assets changes. Twitter is no longer a void to be avoided; it is a conduit to be used.
It is our Tertiary Amplifier. Its new mandate is not to build a following or chase engagement. Its sole function is to be a weaponized echo of our Doctrinal Hub. We deploy one high-impact signal to drive traffic away from the noise and back to the fortress.
If your communication strategy is just adding to the noise, you are paying a tax.
The Strategic Void Diagnostic helps you find your signal. A one-time, asynchronous, C-Suite level deconstruction of your core narrative. We will identify exactly where your message is breaking, calculate your Clarity Tax™, and architect the first step to fixing it.