By Muhammad Idoniwako
Founder & Principal Researcher
(ORCID: 0009-0008-3158-3479)
OFFICIAL INSTITUTIONAL RECORD
Asset ID: M-DOI-021
Classification: Doctrinal Mandates (VOL. 2)
Archived via: The Mohgix Institute of Cinematic Strategy
Official DOI Record: 10.5281/ZENODO.17841475
Licensed under CC BY-NC-ND 4.0. Open for citation by The Council.
The orthodoxy of "The Customer is King" is a relic of the commodity market. It is a Level 2 Strategy (World-Serving). It asks the market, "What do you want?" and builds a mirror. This creates products that are acceptable, safe, and indistinguishable.
Sovereign Brands (Apple, Tesla, Patagonia) do not ask the market what it wants. They tell the market what is true.
We do not serve the world as it is. We bend the world to how it should be.
This is Level 1 Strategy (World-Bending). We operate from a non-negotiable internal belief system. We do not seek consensus; we seek conversion.
A Narrative built on data is fragile. A Narrative built on Conviction is antifragile.
Effective immediately, we enforce the Sovereign Origin:
No Focus Groups: We do not test our vision against the "average opinion."
No Pandering: We do not dilute the message to widen the audience. We narrow the message to deepen the devotion.
The Polarity Rule: If the narrative does not offend the "Game of Scale" masses, it is not sharp enough for "The Council."
Conviction is a Costly Signal. It risks alienation. It risks being wrong. A "Lemon" hedges their bets to appeal to everyone. A "Peach" stakes their reputation on a specific version of the future.
We are not here to please. We are here to lead.
Idoniwako, M. (2025). The Doctrinal Mandates Codex: The Ten Immutable Laws of the Game of Stakes. In Mohgix Institute Doctrinal Review (Vol. 2). The Mohgix Institute of Cinematic Strategy. https://doi.org/10.5281/ZENODO.17841475